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The 2018 Goodyear Innovation Challenge is an opportunity for Master's degree students to get together from across the United States to address a real-world business challenge. Together, myself and 5 Kent State UX Master's Degree students were selected to compete. Our challenge?

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"Goodyear is a Fortune 200 company with a long well-known heritage, brand recognition, and a strong brand association with both safety and freedom. In the past it has been a leading provider of the only part of the vehicle that touches the road, but in a world where the rider is no longer selecting tires to purchase or managing auto service, how can Goodyear leverage its brand assets in its own “third space?” What is Goodyear’s best play beyond the tire? How can Goodyear use seeds of its past to grow new businesses that meet, or even shape unforeseen consumer needs? Consider the dominant, residual, and emergent aspects of the current state of mobility from the perspective of the user, and create a compelling vision of a bright not-so-distant future for Goodyear.”